The book / Il saggio
Fashion Semiology
The Language of Fashion and Luxury
through Style, Communication and Marketing
This is not the usual glossy book on the world of fashion.
It is a wellspring of valuable advice to understand and learn how to use the secret language of luxury objects and of fashion clothing and accessories. A language of forms, symbols,icons, codes and colours, which has subconscious effects on the perception, attitude and purchasing desire of the target.It is a must read for all those who work in the fashion & luxury communication business and wish to do so in the most impactful way possible.
“Fashion Semiology, the Language of Fashion and Luxury through Style, Communication and Marketing” continues ideally on the web, creating a strong synergy ween the print and the digital mediums. The images are, in fact, available either by using the QRCODE (an innovative feature in an essay) or by visiting the www.fashionsemiology.it blog.
It is a wellspring of valuable advice to understand and learn how to use the secret language of luxury objects and of fashion clothing and accessories. A language of forms, symbols,icons, codes and colours, which has subconscious effects on the perception, attitude and purchasing desire of the target.It is a must read for all those who work in the fashion & luxury communication business and wish to do so in the most impactful way possible.
“Fashion Semiology, the Language of Fashion and Luxury through Style, Communication and Marketing” continues ideally on the web, creating a strong synergy ween the print and the digital mediums. The images are, in fact, available either by using the QRCODE (an innovative feature in an essay) or by visiting the www.fashionsemiology.it blog.
Cinzia Ligas, semiotician, and Fausto Crepaldi, digital media director, are among the foremost experts in Italy in luxury communication. They are consultants in semiomarketing, fashion semiology, fashion video advertising and virtual fashion, and lecturers at various prestigious university institutes.
You can buy the book here :
You can buy the book here :
Fashion Semiology
Il linguaggio della moda e del lusso
tra stile, comunicazione e marketing
Questo non è il solito libro patinato dedicato al mondo del Fashion.
Qui si trovano suggerimenti pratici, preziosi per comprendere e imparare a usare il linguaggio segreto degli oggetti di Lusso, degli abiti e degli accessori di moda, che è composto da forme, simboli, icone, codici e colori e che ha effetti inconsci sulla percezione, sull’atteggiamento e sul desiderio di acquisto del target. Una lettura indispensabile per quanti si occupano professionalmente di Fashion & Luxury Communication e vogliono farlo nel modo più persuasivo e coinvolgente possibile.
“Fashion Semiology, il linguaggio della Moda e del Lusso tra stile, comunicazione e marketing” trova una sua ideale continuazione su Web, creando una felice sinergia tra il medium cartaceo e quello digitale. Le immagini infatti sono disponibili o attraverso l’utilizzo di QRCODE (inedito in un saggio) o visitando il blog www.fashionsemiology.it
Cinzia Ligas, semiologa e Fausto Crepaldi, regista e Digital Media Director, sono fra i maggiori esperti in Italia di Comunicazione del Lusso. Consulenti di semiomarketing, fashion semiology , fashion video advertising e virtual fashion e docenti in vari istituti universitari d’eccellenza.
Fashion Semiology on:
Reviews / Dicono di noi
- Pour femme blog :: Detto fra noi :: Libri alla moda per l'estate da leggere sotto l'ombrellone.
- The Scribblerist :: Fashion Semiology: un libro per scoprire i nuovo linguaggi della moda.
- Feeltheyarn.it :: Fashion Semiology
The book / Il saggio
Reviewed by Polisemantica
on
4:18:00 PM
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